Friday, November 28, 2014

The Lighter Side of Black Friday

This year, maybe more than any other year, I have heard a lot of negativity and complaining about Black Friday.  Lots of comments of materialism and idolatry.  Memes about there only being “one Black Friday with eternal savings.”  Facebook statuses about how crazy people are to fight over things and how evil stores are for opening on Thanksgiving night.

And while I might agree that it stinks that stores open on Thanksgiving (no, I didn’t shop on Thursday) and there is a certain level of excess greed and overt materialism on Black Friday, I remain unconvinced that lashing out against “the machine” is the best use of our time and our words.  Let me tell you about Black Friday from my perspective.

As soon as I was able to drive, my sister and I made our first trek out into the madness.  After our Thanksgiving feast, we scoured the ads with markers and notebooks, planned out our route and strategy and set our alarms for some crazy hour of the morning.  Waking up in the dark, heading out on our own gave a certain sense of excitement and independence that we had not experienced until that time.  We got to the mall before stores opened and were treated to hot chocolate and donuts as we waited.  We never witnessed a fight, a screaming match, foul language, and greedy, pushing people.  On the contrary, we experienced laughter, cooperation, excitement, and holiday joy.  When doors opened, yes, we all rushed in, laughing and scrambling to our desired sale.  I saw men standing at displays and handing vacuum after vacuum to waiting old women and tired moms.  I saw women graciously helping one another find the right color scarf or the jeans that are the right size. 

My sister and I on our last Black Friday foray - 2011 
After shopping until we just about dropped, my sister and I always went to McDonalds and split a #2 (two cheeseburgers, large fry, and soda) before heading to the mall for a Christmas matinee and purchase of wrapping materials.  Heading home in the dark, gawking at the newly-lit Christmas lights and listening to new Christmas cds, we spent the evening wrapping presents, eating Thanksgiving leftovers and laughing… a lot.  Black Friday for us was NOT about the stuff.  It was about each other.  The memories, the time, the joy of being together.

This year, I didn’t rush out the door in the wee hours of the morning (it was 7 am) and I didn’t go with my sister (I went with my mother-in-law and sister-in-law) and I didn’t eat McDonald’s cheeseburger (it was a McMuffin) and I didn’t come back and wrap presents (I put them in a black trash bag and hid them in the back of my van).  BUT, I tell you what else I didn’t see – I didn’t see angry, greedy mobs and I didn’t see pushing, shoving people and I didn’t see nasty, cruel materialists.
I DID see a lot of laughter and friendliness and friends hanging out together and families spending time together and excitement and anticipation and just plain old happy times.  For myself, I had fun finding bargains with my family and sharing delicious coffee and smiling at strangers humming Christmas carols and whistling holiday tunes.

Perspective is important.  I’m not saying that all those bad things people complained about all over facebook didn’t happen.  I’m sure they did somewhere and I’m sure that is the story that will end up on the evening news and all over facebook top trending hashtags.  But I’m willing to bet that there were a great deal more happy times that aren’t newsworthy that happened across America today.  Things that were a lot more grounded in friendship, love, and togetherness than in materialism and greed. 

And here’s the thing.  Maybe on Black Friday it’s more pronounced but the reality is all year long we live in a materialistic society.   Every single day of the year, we have more STUFF than we could ever need.  And that’s just how it is right now.  To judge by just one day is a basically flawed logic.  It would be more realistic to address the situation as a whole.  So do we just never shop?  Never give gifts?  Never allow for moments of buying, spending, and giving?  For most of us the answer is, of course, we will do those things.  But what is our heart in them?

I didn’t go out today with a heart to get as much STUFF as possible to fill some kind of void in my life.  I had a list and a budget.  I went to get some Christmas gifts that would bless my husband and bless my kids (and bless my wallet at the same time).  I went to spend some time with my family, to share in the excitement of the holiday season, and to just have a good time.  And I did.  And so did a lot of others.  And that’s not newsworthy or sensational but that is Black Friday to me.


A heart of greed.  A heart of judgment.  That’s what makes any Friday black.  Regardless of whether you buy anything that day or not.

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